Esquin Wine Merchants Reports 14% Growth in Q4
Seattle-based Esquin Wine Merchants records largest growth in several years.


SEATTLE, WA, March 31, 2010 /24-7PressRelease/ -- Esquin Wine Merchants reported an impressive 14% growth from figures achieved during the fourth quarter of 2008 in comparison to the same period in 2009. According to Esquin Wine Merchants Manager Alisha Gosline, this represented one of the largest fourth quarter growths in the company's 41 year history.

Gosline credits both advertising and an increase in inventory as the catalyst to Esquin's growth.

In 2008 Esquin unveiled their highly popular Wine Annex - an expansion of their current store into a separate section of the building which now houses an assortment of promotional wines that can be purchased in bulk at highly discounted prices. With this additional space, Esquin added the ability to move on special offers from their distributors and acquire entire pallets of wine at unheard of prices.

In addition, Esquin bucked the trend of pulling advertising dollars in the midst of a recession and moved forward with what resulted in the largest advertising spend in company history. Esquin continued distributing their highly popular print newsletter, which is the Northwest's most widely read wine publication with more than 20,000 readers. Esquin also continued advertisements in local industry magazines such as Wine Press Northwest. A few more marketing strategies were added to the mix as well. Television commercials highlighting special holiday offerings made their way into the homes of thousands of Comcast Cable subscribers in the Seattle area. Esquin also recently introduced weekly e-newsletters which gave them an opportunity to highlight last minute specials that didn't make it into the monthly print newsletter. In addition, social media strategies such as Facebook and Twitter allowed Esquin to interact and market to their customers in near-real time.

"We plan to continue our aggressive buying and advertising strategies in 2010. We are thrilled with the results." said Gosline.

Further Related Resources:


Press Release Contact Information:

Alisha Gosline
Esquin Wine Merchants
Store Manager
2700 Fourth Avenue South
Seattle, WA
United States 98134
Voice: (888) 682-WINE (9463)
Website: Visit Our Website